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S8E2- Innovate or Stagnate: “Direction, Not Intention, Determines Destination”

Season #8

Have you ever ended up somewhere that wasn’t where or what you intended? In this podcast episode, Wes, Andy, and Justin discuss the importance of direction versus intention. They continue on the use of examples on Blockbuster and Netflix to illustrate the risks of resistance to change. They emphasize the need to assess the risk of not taking action and the challenges faced by large corporations in embracing innovation. Wes and Andy share insights on organizational structures that resist change and lack the right culture. He encourages advisors to have conversations with organizations that have the capacity and desire to carry out necessary changes on direction versus intention.

Click to watch video version.

In today’s episode we will cover:

  • Explore the differences between direction and intention
  • Dangers of organizational structures
  • The negative impact of decision-making processes that involve multiple layers and lack direct communication
  • Time for innovation

We hope you enjoy this episode. If you want to further explore these or other topics you can learn more at and use discount code PODCAST25 for 25% off, or if you’re interested in attending our next Transform University click here for information on how to sign up.