E83 – Prospecting Without Prospecting!
In this podcast episode, hosts Wes and Andy debunk the idea that more customers are the key to a better advisory practice, instead highlighting the power of referrals. They discuss the ineffectiveness of traditional referral methods, like policy wallets, and the importance of creating a process that naturally attracts clients. Wes uses a mission trip story to illustrate the significance of meaningful engagement over superficial metrics. The duo acknowledges advisors' skepticism but emphasizes the need for a process that resonates with clients' aspirations, leading to organic referrals and sustainable business expansion.
CLICK HERE TO WATCH THE VIDEO VERSION.
In today’s episode we will cover:
- Misconception among advisors about acquiring more customers
- Emphasizing the importance of referrals as a trustworthy source of leads
- Ineffectiveness of traditional referral methods in today's business environment
- Importance of creating a process that attracts clients rather than asking for referrals
- Measuring meaningful indicators for success
- Concept of becoming better rather than just getting bigger
- Skepticism about clients coming to advisors
- Challenge of shifting focus from traditional methods to creating an attractive process
We hope you enjoy this episode, and would love to hear your feedback by leaving a review. If you’re an advisor and want to further explore these or other topics you can learn more at www.wesyounglive.com. Perhaps you’ve been following us for a while, and you’re ready to transform your practice. If so then we would love to have you at our upcoming Transform University class - click here for information on how to sign up.
