E129 – Referral Requests: The Good, The Bad, and The Funny
Click here to watch the video version.
In this episode of "From Busy to Rich," we’re diving back into the discussion where hosts Wes and Andy debunk the idea that more customers are the key to a better advisory practice, instead highlighting the power of referrals. They discuss the ineffectiveness of traditional referral methods, like policy wallets, and the importance of creating a process that naturally attracts clients. The duo acknowledges advisors' skepticism but emphasizes the need for a process that resonates with clients' aspirations, leading to organic referrals and sustainable business expansion.
In today’s episode we will cover:
- Misconception among advisors about acquiring more customers
- Emphasizing the importance of referrals as a trustworthy source of leads
- Ineffectiveness of traditional referral methods in today's business environment
- Importance of creating a process that attracts clients rather than asking for referrals
- Measuring meaningful indicators for success
- Concept of becoming better rather than just getting bigger
- Skepticism about clients coming to advisors
- Challenge of shifting focus from traditional methods to creating an attractive process
We hope you enjoy this episode, and we would love to hear your feedback by having you leave a review. Have a question for us to answer on the podcast? Let us know here!
If you’re an advisor and want to further explore these or other topics, you can learn more at www.wesyounglive.com. Maybe you’re interested in taking your own planning journey in a new direction, in that case we would love to have you join us in one of our coming Transform Learning Series.
