E132 – From Bland to Brilliant: Elevating Your Answer to "What do you do?"
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In this episode of "From Busy to Rich," Wes and Justin discuss how financial advisors can effectively answer the question "What do you do?" in a way that engages the listener and leads to meaningful conversations. They emphasize the importance of avoiding generic labels and lengthy explanations, and instead, engaging the listener in a dialogue. They provide a framework for crafting a compelling response, which includes stating the problem or opportunity, associating oneself with a specific solution, and providing an example. The goal is to have a meaningful dialogue and build better client relationships.
In today’s episode we will cover:
- The problem of dismissively answering the question
- The importance of stating the problem or opportunity
- Ways of making connections and finding common ground
- How to associate yourself with the solution
- How to give an example in transition and next steps to engage in meaningful conversations
We hope you enjoy this episode, and we would love to hear your feedback by having you leave a review. Have a question for us to answer on the podcast? Let us know here!
If you’re an advisor and want to further explore these or other topics, you can learn more at www.wesyounglive.com. Maybe you’re interested in taking your own planning journey in a new direction, in that case we would love to have you join us in one of our coming Transform Learning Series.